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Founders: Here’s how to get your sales pitch in ship-shape — Peter Kazanjy

In Depth

CHAPTER

SaaS Behavior Is Just a New Muscle

When you think of kind of the prototypical B2B founder, maybe it's software infrastructure, SaaS, etc. Who as we were both just mentioning tend to be more product and technically oriented. Why is this work of developing this go to market muscle actually more challenging than a lot of people would imagine in the abstract? I think that honestly the reason why is because it's just a new muscle that people aren't necessarily used to.

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