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2min chapter
E346 | EUVC | Christoph Klink, Antler on the need for technical founders in Europe with insights from Antler's recent report
EUVC
Understanding the Challenges of Initial Customer Acquisition
This chapter explores the challenges startups face in securing their first customers, highlighting that early sales often rely on personal connections rather than true market demand. It warns entrepreneurs against prematurely concluding they have achieved product-market fit based on initial revenue, which can complicate future sales efforts.
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