This chapter unravels the historical context of Gottlieb's narrative, showcasing the decentralized mission of exploring the human mind in the 20th century amidst Cold War influences. It connects the evolution of warfare tactics from past conflicts to the present, shedding light on the shift from traditional manipulation methods to more sophisticated technological tools seen in modern tech and social media.
We discuss the broad course of 20th century scientific inquiry into the ability to control the Mind of Man, and how initial projects aimed at creating secret super assassins trickled down to manipulating people into buying running shoes and bad pop albums.