Ep 257: Pilothouse's Amazon Ads Blueprint (Our Black Friday Gift To You) (AKNF)
DTC Podcast
Day Parting Budget Automation Reporting Isn't a Good Idea
A lot of people will say that they use some sort of AI technology or black box to control all of this what this really means is one moving performing keywords down a broad phrase to exact match funnel. If you're targeting the word running shoe broad match you show up for someone searching trail running shoes for women now you want to put it in an exact match because you want to control the bid on that exactly. You don't need AI to do this so automation software manually managed you do both in my opinion if you want to do this rightYou have someone who knows what they're doing manually set up your campaigns manually do the keyword research manually set everything up using a bit automation software in the background
Remember Everything You Learn from Podcasts
