Behind the Glamour: Staff and Guests Collide

What are some ways you can market a book during a launch period using audio, video, and text? What does my JFPenn voice clone sound like narrating the first two chapters of my thriller, Death Valley?

J.F. Penn is the Award-winning, New York Times and USA Today bestselling author of thrillers, dark fantasy, crime, horror, short stories, and travel memoir. Jo lives in Bath, England and enjoys a nice G&T.

You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 

Show Notes

• Examples of multimedia book marketing for a book launch — Death Valley Book Trailer; Books and Travel interview with Death Valley expert, Steve Hall; also on YouTube; Video of Death Valley pictures, and more
• Two chapters of Death Valley, a thriller, written by J.F. Penn and digitally narrated by my JFPenn voice clone on ElevenLabs, produced by Simon Patrick, 10XB

You can find DEATH VALLEY at JFPenn.com/deathvalley. The Kickstarter runs until 15 April, and then the link will redirect. It's also available on Amazon for pre-order (available in June).

Transcript

Hello Creatives, I’m Joanna Penn and this is episode #802 of the podcast and it is Wednesday 2 April 2025 as I record this. In this extra inbetweenisode, I’m sharing the first two chapters of my new thriller, Death Valley, which you can listen to after this introduction.

Of course, I hope you enjoy the story and want to join the Kickstarter at JFPenn.com/deathvalley  but I also thought it might be useful for you in several ways: 

Firstly, it is made with my voice clone on ElevenLabs, so if you have had your doubts about digital narration with AI, then perhaps this might help you think about it some more.

I have found it quite strange proofing the story and listening to my voice, but I love it, and the amount of time it saves me, and effort, is well worth it. My audiobook narrator voice is different to my more casual podcasting voice so you will notice that, but I hope you agree that it really does sound like me. I am planning on licensing it as well in the hope of creating another stream of income. 

If you notice points where you think, that’s sounds strange, or that’s wrong, well, the same thing happens when you listen to human narration. I think this is within the same levels I’d expect from a human.

Why else might this be useful for you? Well —

It’s book marketing, and we all need reminding of different ways to market a book.

I am trying to combine audio and video as well as text for this launch. If you go to the Story page on the Kickstarter, you will see I have a video of human me talking and showing you the book —

As well as a book trailer with images generated by Midjourney and brought alive with RunwayML, and also text about why I’ve always loved deserts.

I also have an interview about Death Valley on my Books and Travel Podcast with Steve Hall, a Death Valley expert, and that’s out now. It is an audio podcast – just search Books and Travel on your favourite app, or you can watch our discussion on video on YouTube @jfpennauthor.

Plus, I have made another video with my photos also on YouTube, and of course, I have social media posts every day scheduled with BufferApp, and some paid ads, all underpinned by email marketing.

Yes, I am putting in the marketing effort, because none of us can just stick a book up on a platform and expect it to sell. You have to do something, and you have to push your comfort zone about what you do.

I hope this has given you some ideas, and if you love fast-paced thrillers, or if you want some ideas for your Kickstarter campaign, check it out at JFPenn.com/deathvalley 

The post Death Valley Audiobook Chapters And Book Marketing Tips With J.F Penn first appeared on The Creative Penn.