The Innovators Dilemma

Clayton Christensen wrote this book, The Innovators Dilemma. He talks about how in markets you have low end disruption start kind of in an area that the incumbents don't think is valuable because it's like low margin. And so he made this prediction that Android was going to disrupt the iPhone, right? It's like iPhone finds luxury good, but like it's going to have low-end disruption. And obviously that hasn't happened. Consumers are not the same as businesses. So in business, you actually have a lot more rational. Like it's a lot more dollars and cents most of the time. But with consumers, there's an aesthetic, there's emotion,

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