This chapter delves into Apple's recent bounce back in share price, fueled by a positive quarterly report and the announcement of a large stock buyback program. It also explores Apple's focus on AI during WWDC, discussing partnerships with OpenAI, user-friendly AI integration in applications, and strategies for future AI innovation. The chapter touches on comparisons with competitors, the upcoming release of the iPhone 16 with enhanced AI features, and debates on Apple's ability to innovate independently in the AI space.

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