Amazon's Non-Endemic Advertising Assets and Demand Side Network

Amazon is popular because people understand the advertising platform A exists and B is a great way to drive purchases. Is everybody that's buying on Amazon using that valuable real estate to drive e-commerce purchases or is this now seen as more of a general advertising platform like a Google or a Facebook? Definitely a general advertisingplatform. Well, what I'm hearing from you is that People are starting to ask themselves if they really want to buy an online store with all these ad dollars at their disposal. And we're going to allow anyone, whether or not you sell a physical product on Amazon to access that advertising inventory. So similar to a Google shopping experience.