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The power of personalization in the age of AI | Mark Abraham

TED Talks Daily

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The Impact of Personalization on Growth and Customer Engagement

This chapter explores how personalization enhances customer experiences in various industries, featuring examples from giants like Netflix and Starbucks as well as less known companies like Sondermind. It discusses the counterintuitive idea that minimizing ads and messages can build trust and improve engagement, with Fidelity's strategies serving as a key example.

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