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The Cost to Acquire Customer and Their LTV
The company is break even to slightly profitable on that with the hardware. So every single person they acquire, not only are they break even, or probably a little profitable, just by selling him a bike,. Then they make another 15 hundred plus dollars in pure profit by retaining them overtime. They don't really help things shortly after the ipo and the holiday season. 20 19, rolls ar hond wa.