117: Moving from Ecom to Direct Response and Making It Work ft. TJ Ferrara with Bubs Naturals
Affiliated: ClickBank‘s Official Affiliate Marketing Podcast
The Challenges of Getting a Brand Out There
Sean: We play the paid search and paid social game for a long time. And we were always gunshot about predominantly because of Sean of like, how are we going to sour this brand? Because we don't want to get in here and mid hop and play that can't on loop yourself from a subscription game or anything like that. So I wouldn't want, you know, Aunt Betty from Kansas calling me up and giving me the hey, you charged me 97 times and I still can't get out of this. It was just being guilty by association. Fortunately, we didn't get hit super hard on iOS 14 iOS 15 murdered everybody. But at the same vein, it's still affected
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