Evolving Product Marketing and Innovation

This chapter explores the shifting landscape of product marketing within the technology and automobile industries, focusing on how social media influences consumer perceptions. The discussion highlights Jaguar's bold new concept car, its potential to rejuvenate the brand, and strategies for successful market positioning. Additionally, the chapter delves into the dynamics of startup success, the challenges within the tech sector due to geopolitical issues, and the importance of adapting to changing consumer preferences.