Going going gone (E)
Akimbo: A Podcast from Seth Godin
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How to Be Unemotional About Auctions
"There's nothing wrong with auctions. They're super efficient and fast," he says. "But one, we have to figure out how to get unemotional about them ... because the market has spoken" Build a unique asset without an easy substitute that someone can auction off if they need it more than one person at once,. He adds: "If you own that resource, you get the privilege of offering it to the highest bidder if you choose"
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