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281 - Why B2B Companies Don't Create Demand | Demand Gen Live Keynote

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Creating Demand, Not Capturing It

At refined labs, all of the we do zero demand capture, zero. We don't spend money with gardener. We don’t build trade chaboss. No s c o, no c m, no contents indication, no review sihtes, no lead gen. I just basically laid out to you the entire marketing plan of every b to be sas company. We do none of it. What we do instead is we produce content on a pod cask. We domi linked in in other social channels. We host awesome events where a bount takes place. And if you and that's why my coy, there's very few companies that have grown at the speed

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