Theory of Change Podcast With Matthew Sheffield cover image

Low-quality pundits are getting rich telling people what they want to hear, inside the economics and psychology of how it works

Theory of Change Podcast With Matthew Sheffield

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I'm a Liberal, but I Hate the Democrats.

i'm a liberal, but i hate the democrats. What is the appeal of wanting to present yourself as something that you're not? I think there's a connection there to part of the appeal of our gus and their audiences. They want to feel like their intelligence is being respected. But they can also dig plumb a very powerful well o red meat outrage and emotion laden, knee jerk kind of responses. You have to on those heart strings.

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