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Episode 284: A-TRAK

ROAD PODCAST (Reflections Of A DJ)

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The Importance of Branding

Dust was the original Fools Gold partner. He did the logo, did all the duck sauce logos too. So me, Dave, Cash Dubbs and Dust, the four founders of Fools Gold, we all were into the importance of branding. Armand influenced me in a lot of ways because he's one of my best friends for over 15 years now. And when you're learning how to produce, that's really tough to have that sense of like, this song has everything it needs to have. I wouldn't say that Kanye, necessarily like influenced that. But it's more just thinking of everything while you're starting a project.

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