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Embracing a Sustainable Lifestyle Philosophy That Transcends Diet

The Rich Roll Podcast

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The Importance of Sponsorship in Nutrition Science

In Japan there's this feeling of the very part of their culture that if you've done well you have to give back to society. I mean we do have social responsibility in companies. A lot of the big food companies are starting school gardens and they all have their social responsibility page on their website. They're doing something. It's all about the younger generation because I'm just imagining like telling the CEO of General Motors that he has to sponsor a study about the impact of sugar on infants or something like that. You're like what? Why would I do that? It never happened. Yeah so.

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