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Daniel Kahneman: Thinking Fast and Slow

Long Now

CHAPTER

Associative and Emotional Coherence Explains Our Deepest Beliefs

Our beliefs come from an association with people that we like and love and trust. People's attitude to things is determined by whether they like them or not, he says. We tend to create a coherent image of people so that if they have one good property, the rest of their properties tend to be good,. If we dislike them, we dislike the whole thing.

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