The Game w/ Alex Hormozi cover image

7 Million Dollar Lessons | Ep 493

The Game w/ Alex Hormozi

How to Get People to Say Yes to Storage and Conditioning the Coat

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When I first learned no base selling, I actually learned it from this job when I was 18. So one of the things that he did to increase the average cart value of storing the fur coats was get people to say yes to conditioning the coat. The upsell is I'll also brush it and I'll fix it and I will do these other things. Now, to make sure that people actually turned in the coat, they added something else, which is an incentive to get people to respond.

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