When I first learned no base selling, I actually learned it from this job when I was 18. So one of the things that he did to increase the average cart value of storing the fur coats was get people to say yes to conditioning the coat. The upsell is I'll also brush it and I'll fix it and I will do these other things. Now, to make sure that people actually turned in the coat, they added something else, which is an incentive to get people to respond.
“Capitalism is the only system where both people say thank you after an exchange.” Today, Alex (@AlexHormozi) shares with us the seven lessons he learned in his first job that gave him million-dollar results. He dives into each lesson’s background story and how you too can practice them in your own business.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:17) - Lesson #1 - How to deal with angry customers
(4:33) - Lesson #2 - Creating new products
(6:33) - Lesson #3 - Getting people to say yes by saying no
(8:05) - Lesson #4 & 5 - Sawdusting and providing benefits to the customer
(11:53) - Lesson #6 - Double the amount of products people would buy
(13:34) - Creating continuity for your product & become top of mind
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