How Do You Come Up With New Words?

When i worked at m oxford university press, when i was working on the dictionary, we had e protested one day from the m british to counsel. And they really objected to the use of couch potato, because they thought it was er, defamatory to the potato. So they wanted couch slouch instead. Erthat didn't really work. Then, of course, we had muck job. mac donald's er very vehemently objecting to the muck job when it went into the dictionary,. which at that time, was a sort of, er, poorly paid er, you know, sort of the bottom of the wrung job. All right, very n