Ranking the Top 10 Worst Rebrands of All Time | Ep. 026 Lemonade Stand 🍋
Lemonade Stand
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The Perils of Rebranding
This chapter explores infamous rebrands and the challenges companies face during crises, focusing on the consequences of poor naming decisions. The speakers analyze historical examples, including the AIDS pandemic and the beer brand Corona, highlighting the risks of negative associations and the need for strategic rebranding.
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