2min chapter

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BI Weekend: US Bank Earnings, Toyota’s EV Future

Bloomberg Intelligence

CHAPTER

Toyota's Urgent Shift Towards Electric Vehicles

This chapter explores Toyota's strategic shift towards electric vehicles, underscored by a significant $13 billion investment in a North Carolina battery factory. It highlights the urgency for Toyota to adapt its EV sales strategy to maintain competitiveness and ensure long-term success in the evolving automotive market.

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