How to Start a Startup With Zapier

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Zapier is a company that lets users connect apps and services using an API. It was founded by two former students of the University of Missouri who were working with Facebook's API when it came out in 2009, 2010. The founders realized they could get 5 to 10% of like all of the integration market out there because we'll be able to service this set of users just the vendors themselves are never going to be willing to service. Zapier now has more than 100 million customers around the world for its platform.

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Today’s show:

Zapier’s Mike Knoop joins Jason to discuss the early days of Zapier before breaking down the evolution of app integrations and API usage (1:20). They dive into reducing friction for Zapier users, regulating AI, the limitations of present-day AI architecture, and more (43:06).

Check out Zapier: https://zapier.com/

Follow Mike: https://twitter.com/mikeknoop

Time stamps:

(0:00) Mike Knoop joins Jason

(1:20) Zapier’s origin story

(8:40) Zapier’s key inflection point and its profit-sharing model

(14:05) Zapier’s business model

(15:48) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist

(17:03) The evolution of app integrations and API usage

(23:41) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist

(25:00) Zapier demo + incorporating AI into your workflow

(36:43) Eight Sleep - Go to https://eightsleep.com/twist to check out the Pod Cover and get $150 off at checkout!