Idan Tendler, SVP of Application Security at Palo Alto Networks, on Nailing Go-To-Market and Learning From Mistakes
Founder Real Talk
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From Lessons Learned to Founding a New Venture in Security
This chapter explores the founding of the Bridge Group security company, focusing on the ideation process and the necessity of understanding customer pain points through direct engagement. It highlights the critical balance between technology development and effective go-to-market strategies for successful customer acquisition.
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