Analyzing Missed Opportunities and Flaws in Star Wars: Hunters

Welcome to Star Wars Hunters - where under the bright lights of the Arena, survivors of the fallen Galactic Empire and new heroes alike face-off in spectacular gladiatorial battles that will solidify the victors as legends throughout the galaxy.

Love shooter games and arena combat games? Then get ready to dominate your opponents in Star Wars: Hunters.

This is no BS gaming podcast 2.5 gamers session #116. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ

Agenda

00:00 Introduction and Compliments to Jakub

01:09 Introducing Star Wars Hunters

04:00 The Confusing Menu Design

05:19 Comparing Star Wars Hunters to Other Mobile Games

08:36 Monetization and Revenue Potential

10:26 Gameplay Overview: Hero Shooter and Objectives

13:02 Gameplay Experience and Controls

15:08 Monetization: Battle Pass and Cosmetics

20:06 The Misuse of the Rewarded Ad Button

23:00 The Potential and Flaws of Star Wars Hunters

25:06 Power Progression and Monetization

27:05 Roster Size and IP Licensing

28:15 Potential of PvE Content

29:31 Marketing Strategies and Creatives

30:32 Uncertain Future of Star Wars: Hunters

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Star Wars Hunters is a mobile game that features a 4v4 hero shooter gameplay.

The game has a variety of cosmetics, but the differentiation is limited, and the monetization mainly focuses on unlocking characters sooner.

The menu design of the game is confusing and overwhelming, making it difficult for players to navigate.

The hosts express disappointment with the lack of meaningful power progression and the abundance of scripted quests.

The misuse of the rewarded ad button in the game is seen as a missed opportunity for additional monetization.

Despite its flaws, the hosts acknowledge that the game has potential and could have been more successful with better execution. Star Wars: Hunters lacks power progression and struggles with monetization.

The small roster of characters and lack of recognizable IP may contribute to its limited success.

The game could benefit from adding power progression elements or PvE content.

The marketing efforts include high-quality creatives on platforms like Facebook, Google, TikTok, and YouTube.

The game has received organic traction, but its long-term success is uncertain.

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https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes