Communicating Climate Change cover image

Amplifying Voices From the Front Lines With Mbong Akiy Fokwa Tsafack

Communicating Climate Change

00:00

How Do We Frame Issues?

In this global challenge, with so many perspectives colliding, who's truth are we talking about? I wanted to find out more about framing, the act of giving more weight to certain arguments or considerations than others. So maybe we could get to the bottom of how the way that we frame issues is actually quite important and can really make a difference in which narrative takes hold in the end. As a former journalist, I assume this is something that you know a fair bit about, but I wondered if you could give an example from your work with Greenpeace where opposing or differing frames competed with one another.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app