Theory of Change Podcast With Matthew Sheffield cover image

Theory of Change #069: Elisa Shearer on why people listen to podcasts

Theory of Change Podcast With Matthew Sheffield

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The Different Ages of Podcast Listeners

Young people are a lot more likely to be turning to podcasts. The most common reason that older listeners are trying to podcast is learning. Among those over 50 TV is consistently a really common news source. It's not a common news source at all for younger adults.

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