The Factors That Influence How Google Ranks a Website

There's things that happen beyond the factors or the signals that impacts how Google ranks something. And this is something that has been more and more of an issue in the last, I say, five, six years where the particular factors that are applicable all depend on the various intents. So you don't even know what the factor is here because you don't really understand how Google's understanding it. Part of the reason is because of machine learning, which we're going to talk about later on.

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