The NBA's global approach
StreamTime Sports
00:00
Is Building a One-Stop Shop a Good Idea?
The NBA is building a one-stop shop for its UGC content. Is it the best idea given how well some of that content has performed outside of their platforms? It's an interesting question, and I do have some question marks on it. But ultimatelyI don't think it's going to alienate too many fans," says LZ Granderson.
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