4min chapter

30 Minutes to President's Club | No-Nonsense Sales cover image

The Science of Sales Training: What Top Teams Do Differently (Lead Playbook)

30 Minutes to President's Club | No-Nonsense Sales

CHAPTER

Navigating Cognitive Load in Sales Training

This chapter explores the essential elements of skill building and training for sales representatives, focusing on managing information and evaluating capabilities. It highlights the significance of cognitive load in behavioral change and provides a structured framework for effective training methodologies.

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