Distracted vs Captive Audiences | How Effective Is a 6 Second Video Ad?
Storytelligent | Brand Storytelling with Bryce McNabb
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The Importance of Six Second Videos
It's almost like this blanket statement of this blanket belief that videos must be short. For some odd reason, six seconds is this necessity, right? Why are they obsessed with six seconds? The pre-roll YouTube ads, essentially, that's where this whole six second time frame has come from. It becomes a problem when you see it as an, an end all be all. You don't see it as another additional approach that you can try within your marketing toolbox.
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