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The Impact of Negative Campaigning in the 2000 Election
This chapter discusses the outcomes of the South Carolina primary and the overall dynamics of the 2000 election. It explores how negative campaigning influenced the victory of the establishment candidate, George W. Bush, over John McCain. The chapter also compares this campaign to Hunter S. Thompson's account of the George McGovern candidacy in 1972, emphasizing the dominance of hard facts in American politics and the difficulty of unseating incumbent presidents.