312 - Facebook Q&A with Dave Asprey - 'Entrepreneur Disrupted' Series - Ep #16
The Ultimate Entrepreneur
Don't Use Marketing for Evil
Marketing is a powerful tool, but don't use it for evil. If you feel uncomfortable with what you're doing in marketing, look back to your product. People buy value, they buy advantage, they buy protection,. They buy a sense of connection with the vendor or service provider. Once you've got that, it's hard to write bad copy, because first and foremost on the concept.
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