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Simeon Siegel - Retail Therapy

The Business Brew

00:00

The Chily Pad

CNN's John Sutter is a self-confessed sleep expert. He says he used to turn the temperature in his room way down, but then i'd get my blankets on. This cools me from the bottom and it like, changes temperature through the night. It doesn't wake my wife up when the alarm goes off, because it's just like vibrating,. So this idea, if you can take this tack and say, listen, people want to know how to sleep, but they don't even know what they're doing wrong, that's powerful.

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