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99: Dan Runcie (Trapital) on Rihanna Super Bowl, Streaming Economics & Cash Money vs. Def Jam

Not Investment Advice

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How Do You Promote Yourself on TikTok?

I was just curious for your take or summary on like how people get traction in the world of music now as opposed to how they used to approach it you mentioned TikTok before I'm kind of fascinated with this idea of basically the MVP of music right if you can guess a track that you can scale on a TikTok that's like a launch pad for a career. Now because everyone has these tools to at least do it themselves even if you want to have that conversation with the record label they expect you to have some traction there.

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