The Merchants of Cool

Paul is doing something incredibly counter-cultural in his time because of an encounter with God in the wilderness. In 2001, I watched a documentary by Douglas Rushkoff which had a massive influence on me. He talked about how teenagers were being marketed to in a particular way that had never happened before in history. And actually what, their desire for freedom, for experimentation, for pleasure, to a self-definition for identity was actually being exploited by corporations. The whole documentary explores this.