“You are correct: something is seriously wrong.” So begins Attensity: A Manifesto of the Attention Liberation Movement (Crown, 2026) written by members of the friends of attention collective. That something is that our attention, and it is being captured and commodified by corporate entities that see our attention as a precious resource, perhaps as fundamental as water, that can be mined and extracted. This new process of extraction, called human fracking by the collective, is not simply a timewaster, with every minute introducing another tiktok video to scroll through. Rather our attention should be understood as a fundamental aspect of what makes us human, and expression of our humanity and of our love and attention to others.
Faced with the daily loss of more and more of our shared humanity, the Friends of Attention are appealing for an awakening, a collective reclamation of our attention from the frackers. Attensity is a clarion call that sees collective solidarity as the means by which we can be a bulwark against those who would pilfer our attention. Attensity argues that a practice of study, coalition building, and a relationship to attention sanctuaries, can be the answer to one of the great fundamental questions of our era: why do we feel so disconnected from our own humanity and from the humanity of others.
D. Graham Burnett is the Henry Charles Lea Professor of the History of Science at Princeton University. Alyssa Loh, a filmmaker, co-directed the short film “Twelve Theses on Attention.” And Peter Schmidt is the program director of the Strother School of Radical Attention.
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Chris Holmes is Chair of Literatures in English and Professor at Ithaca College. He writes criticism on contemporary global literatures. His book, Kazuo Ishiguro Against World Literature, is published with Bloomsbury Publishing. He is the co-director of The New Voices Festival, a celebration of work in poetry, prose, and playwriting by up-and-coming young writers.
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