152 - How to Use Organic Social with Paid Advertising with Tara Robertson
The Marketing Millennials
00:00
How to Run a Great LinkedIn Campaign
If you're following just straight up CAC per channel it would really send you down the wrong road of oh we should double down on branded search. Unless someone's already in market like we were saying before some net new person is not going to click on that ad and convert so you have to keep that in mind when you're building your audiences too. People just want to either learn something or be entertained, they don't want to just be followed around by ads to book a demo for yourself or it's not going to work. A lot of it comes down to educating buyers staying top of mind versus just capturing the people who can't buy now.
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