How to Run a Great LinkedIn Campaign

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If you're following just straight up CAC per channel it would really send you down the wrong road of oh we should double down on branded search. Unless someone's already in market like we were saying before some net new person is not going to click on that ad and convert so you have to keep that in mind when you're building your audiences too. People just want to either learn something or be entertained, they don't want to just be followed around by ads to book a demo for yourself or it's not going to work. A lot of it comes down to educating buyers staying top of mind versus just capturing the people who can't buy now.

How can you use organic social to fuel your paid advertising?

Tara Robertson, head of the Demand Gen department at Chili Piper, a B2B company dedicated to inbound lead conversion, sits down to chat with us about how advertising and sales have a symbiotic relationship with each other and how one can serve to benefit the other when they’re both working in harmony.

She and Daniel dive in-depth into how organic advertising fuels paid advertising, why you should be worried about converting leads instead of simply capturing them, and how budgeting can drive better marketing engagement and efficiency.

Plus, Tara discusses why you shouldn’t dismiss frontline sales experience as a viable path to marketing success.

Follow Tara:

LinkedIn: https://www.linkedin.com/in/taraarobertson/

Follow Daniel on Twitter https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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