2min chapter

The Food Chain cover image

How did TV cooking competitions get so big?

The Food Chain

CHAPTER

Iron Chef: The Game Changer

Iron Chef is a Japanese show. It started out as a small kind of cult show on local cable that was really targeted towards Asian American audiences and it becomes incredibly popular with young people. Not only did it become a huge hit but it actually changed food television forever because this is the moment where food television moves from being kind of niche narrow subject to popular culture. This is the entry of food into popular culture is with Iron Chef.

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