Apple's big bet on virtual reality
Tech Life
The Future of Apple's Visionary Products
I think we'll need some time to understand whether or not this is just like an iPhone moment. I certainly see the parallels because it does see Apple set a new direction in computing. In terms of the price from my perspective it looks as though Apple has really worked to build an ultra premium visionary product and that will have been a hugely expensive process for the company.
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