061 - Marketing vs. Branding — with Fabian Geyrhalter
The Futur with Chris Do
00:00
Navigating the Branding vs. Marketing Debate
This chapter explores the complex relationship between branding and marketing, emphasizing their distinct roles in business strategy. Through lively discussions and examples, the necessity of aligning a company's core identity with customer needs is highlighted. The chapter also examines budget allocation debates and the impact of branding on startups versus larger companies.
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