Exploring Tequila Variations and Margarita Innovations

This chapter focuses on the evolution of tequila production, the rise of 100 percent agave tequila, and its impact on the quality and popularity of tequila in the US. It highlights the role of Patron in revolutionizing the tequila industry and discusses the creation and recipe of the Tommy's margarita. The chapter also explores different margarita variations, serving techniques, and innovative flavors like jalapeno and passion fruit.