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5min chapter
Accounting for Variability with Jessica Holscott
The Modern CFO
How to Finance TV Shows and Build Brand Equity
I think peer-to-peer and peers across industries is incredibly important. I'd love to talk about some of the intricacies of just as a personal interest of some of the media financing. There's also other factors besides profitability that matter. It's how you treat them. Do we think the show's going to win awards? And do we think these shows will help build the ultimate brand? So there's other factors that come in than sort of a single show of profitability.
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