In a creative endeavor like thereis, you do lose your way. Some of it is market testing, if you're making a product or a courseere. I remember when i was working on uncertainty, and here i am writing a book about how people create extraordinary things by navigating high stakes, stingaoas of certainty. When we fight it, which i tont agree with you, we do. Where brains are built, that's where we get stuck.

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