3min chapter

The Alternative Data Podcast cover image

The Random Walk Episode

The Alternative Data Podcast

CHAPTER

How to Predict Demand Changes in the Consumer Sector

"What's happening online is happening in the real world and the two sort of converged over the last decade," he says. "We use email, we track email inboxes. And if you think about it, it's a very cheap, very instant, very efficient way compared to TV or even other forms of marketing."

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