Generating Revenue, Authenticity in Sponsorships, and the Importance of Optimization

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On this special episode of Know Thyself, we're joined by two top podcasters: Aubrey Marcus & Samir Chaudry (Colin & Samir) to discuss the formula for creating a successful podcast that you love. This episode is dense and packed with valuable information for anyone looking to share their voice with the world. Aubrey Marcus shares the challenges and rewards of podcasting, revealing what has contributed most to the growth of his show, and why he loves what he does. He shares the secret to getting big guests and conducting a powerful, and vulnerable interview with anyone. He gives advice for how to stand out in a saturated market and create a podcast that brings your fulfillment. We then sit down with Samir Chaudry, co-host of the Colin & Samir Podcast for a deep dive into the technicals of podcasting: from going viral on YouTube, to building a dedicated following, to making an income doing what you love. Samir shares what he's learned from sitting down with top YouTube executives and successful content creators. ___________ Timecodes: 0:00 Intro 1:30 About Today's Episode 3:38 Exciting Announcement! The Podcast with Purpose Course 5:00 Aubrey Marcus: The Most Rewarding Thing About Podcasting 6:58 The Secret to Aubrey's Podcast Growth 8:54 Why Most Podcasts Fail 9:40 How Aubrey Prepares for Interviews 12:14 Guiding the Interview as a Good Host 14:42 How to Encourage Vulnerability Within Guests 18:02 Getting Big Guests 19:17 Aubrey Marcus' Podcast Team 20:39 Choosing a Show Theme & Name 25:59 Standing Out in A Saturated Market 38:54 Samir Chaudry - Colin & Samir 40:46 Balancing Your Artistry With the Algorithm 42:17 Clarifying your Niche/Audience & Practicing in Private 46:22 Scaling Colin & Samir - A Community of Creators 49:02 Pros/Cons of Audio VS Video Podcast 54:11 Key Secrets to Keeping an Audience Engaged & Growing on YouTube 1:01:05 Important Qualities for a Great Thumbnail 1:05:56 Getting Your Dream Guests 1:09:45 AI & The Future of YouTube 1:13:58 YouTube Adsense: Colin & Samir’s Revenue and Analytics 1:20:07 Making Money: Getting and Pricing Sponsorships 1:25:39 Building an Empire with Creator-Made Products 1:32:45 The Value of Newsletters & Building Your Email List 1:35:48 Best Parts About Podcasting & Reasons for Samir's Success 1:36:03 Samir's Interview Preparation 1:36:34 Outsourcing/ Growing a Team 1:37:06 Saying 'No' to Potential Guests 1:38:20 The One Thing You Must Know Before Podcasting 1:41:45 How to Get Started Today ___________ Aubrey Marcus currently hosts the Aubrey Marcus Podcast, a motivational destination for conversations with the brightest minds in athletics, business, mindset, and spirituality with over 100 million listens. He is the author of the NYT Bestselling book Own The Day, Own Your Life and has been featured on the cover of Men’s Health and other publications. He has also produced several documentaries including Awake In The Darkness, Dragon of the Jungle, Ayahuasca, and Huachuma. Instagram: https://www.instagram.com/aubreymarcus/ YouTube: https://www.youtube.com/@Aubreymarcuspod ___________ Samir Chaudry is a dynamic and engaging podcast host, co-hosting the popular Colin & Samir show. With a background in film and digital media, they sit down with YouTube's most well-known content creators, sharing advice for the creator community. Instagram: https://www.instagram.com/samirchaudry/ YouTube: https://www.youtube.com/colinandsamir ___________ Download André's FREE Book Recommendation List: https://www.knowthyself.one/books Know Thyself Instagram: https://www.instagram.com/knowthyself/ Website: https://www.knowthyself.one André Duqum Instagram: https://www.instagram.com/andreduqum/ Meraki Media https://merakimedia.com