Anytime someone calls for a reefer, they talk to me on a handle it. That's tribal knowledge. It's not a process unless it's documented. But these days we save all processes in a CRM and on Google Drive. This way, if I get hit by a bus or Bryce, the CEO, Fit Body Bootcamp, my franchise, gets hit by aBus,. We're like, oh shit, he had all this tribal knowledge in his head. No, it's a process. We can then put a new human in place. And as long as they have the traits and the GWC factor, they can do 80 to 90% of what Bryce was doing

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