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Outbound Squad
Are You Holding Them Accountable?
Find the three to four perfect peoplea apens. What happens next? You're looking through all these, like, searches, all this kind of stuff. So i find them through searches. I find them through google k i find some sort of quote in what they say. And i need to understand that audience. They're my audience. What do they care about? We know this. We have to aline what we're saying to the persona. The accountability piece is really cool. It's a first step, number one of story prepice. Finding those quotes. If i could find the words of a prospect's mouth on paper, and if i could bring that to their attention
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