How to Use UTM Codes to Reach Your Audience

Having an truly integrated campaign can help you kind of stick in people's brains a little bit better. It gets harder and harder to track the further and further away from your site you get, but that is not something that I want to encourage people to not do just because you can't bring it all back to your site. There's incredible things you can do if you're really disciplined about your UTM code game. So there's a lot you can do with intent data and then figuring out where they play and partnering. But right now, especially you have to be ready to say this was what was effective and is what we should either reinvest in or expand the program because it's bringing in

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