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#315 Balenciaga

Founders

CHAPTER

How Balenciaga Viewed His Profession as a Vocation

balenciaga had a religious level devotion to his craft he regarded making dresses as a vocation like the priesthood and an act of worship. He felt that he served god by suitably adorning the female form which god had made beautiful so this part was fascinating. In just one day he could get through fitting sessions for 180 outfits by dint of intense concentration where have we seen that again edwin land said intense concentration for hour after hour can bring out in people resources they didn't know they had.

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